• 47%

  growth in new users

• 32.6%

  improvement in cost per new user acquisition

• 13.3%

  higher expected LTV from newly acquired users

Using automated TikTok solutions to grow new users 47%

• 8.1%

  ROAS lift

• -8.4%

  CPA

Leveraging TikTok's automated performance solutions to scale efficiently through peak season

• 650K+

  total post views

• 3.6K+

  TikTok followers

• $449K

  revenue

Partnering with Young With Solutions to launch and scale their presence on TikTok Shop

• 7.8%

  lift in ad recall

• 5.26%

  incremental lift in in-app searches

• 18.35%

  more incremental lift in app installs

Demonstrating TikTok's ability to boost app installs while delivering measurable brand impact with a Unified Lift Study

• +25%

  YoY Black Friday sales (50% increase on Day 1)

• 1.29%

  CTR during campaign (+76% vs. benchmark)

• 400%

  higher average video watch time vs. other channel

How Flip.ro drove record-breaking sales with TopView, creators, and full-funnel strategy

• 4,081%

  Shop GMV growth

• 9X

  ROAS from retargeting campaigns

• 13,111%

  Affiliate GMV growth

Driving scalable sales growth by combining TikTok Shop, affiliate creators, conversion-focused retargeting, and WooCommerce.

• 28M

  total impressions

• 29K+

  total purchases

Leveraging Smart+ Catalog automation and Instacart integration to drive measurable, incremental grocery sales on TikTok.

• 76%

  higher actual sales results with Smart+ campaign

• 2x

  higher conversion amount at a 37% lower Cost per Conversion for Smart+ campaign

• 40%

  higher audience results at lower cost (Impressions/CPM) for Smart+ campaign

Boosting Black Friday sales with Smart+ Catalog Ads on TikTok

• 10%

  lower CPA vs non-Automotive Ads

• 5.4%

  Lift in Purchase Intent vs non-Automotive Ads

• 21%

  Lift in Ad Recall

Driving CPA efficiencies and Brand Lift with TikTok Automotive Ads

• +10.5pp

  Ad Recall

• +12.9pp

  Awareness

• +4.6pp

  Recommendation

Turning fandom into measurable lift with TikTok Smart+ and Engaged Sessions

• -25pp

  lower CPM with Video Shopping Ads

• -35pp

  lower Cost per Purchase

• +83pp

  higher ROAS

How SEPHORA Improved ROAS Using TikTok’s Video Shopping Ads

• 23%

  Lift in Ad Recall vs. industry benchmark

• 11.3%

  Lift in Brand Association with “Canadian Made”*

• 12%

  Lift in Keyword Association

Cooking up national pride with In Feed Ads, Spark Ads and Measurement